CEO North America of Maserati Confident about Company’s Future

Marti Eulberg, CEO of Maserati North America, is confident that her company will do well in the future. She sites that men and women like the sound of Maserati cars.

Eulberg cites a survey conducted by an insurance company in Britain where subjects’ reactions where measured after hearing a revving Lamborghini, Ferrari, Volkswagen, and a Maserati. It showed 100% of the subjects had increased saliva level after hearing the roar under the hood of the Maserati.

The CEO who also held position at BMW, Jaguar, and Volvo, looks at the reliable performance and styling of the Maserati making it attractive to anyone looking for cars. The US sales of the car manufacturer are up by 11% from January to November of 2008.

The brand was able to remain tough amid the financial crisis. It also survived despite the fact that they only have two models in the market which are both selling for over $120000. They have improved the sales figure of the Quattroporte sedan and the Gran Turismo coupe from 853 units in 2002 to 2520 in 2008.

Despite small allocation for advertising, Eulberg foresees a good 2009 for the Maserati range. Last year, they had an interactive campaign where readers of GQ can download the sound of the Maserati engine as a ring tone. Maserati also takes advantage of direct mail opportunities and the internet to push their brand up in the market.

The North America CEO does not want to disclose plans of Maserati to introduce new cars in the market but the company has a technical partnership with Fiat’s sister line Alfa Romeo. At the soonest, they may use the available technology to come up with new vehicles by 2011.